Cutting Edge Issues in Service Assignment Example | Topics and Well Written Essays - 1500 words

Cutting Edge Issues in Service - Assignment Example Through the above activities the company tends to effectively communicate with their consumers in terms of offers and opportunities available (Perrys-a, 2012; Brink and Berndt, 2009, p.36-39). It is found from the above discussion that Perrys depends largely on the internet to help market its products and services to a larger consumer base in the United Kingdom market. Internet has emerged as one of the growing mediums for helping in the sale of automobile products to a larger consumer space in reflecting a rise of around 11 percent in automobile sales during 2010 as against 2009. On the contrary the sales in units through other mediums failed to reflect any such rise. With the help of the internet the automobile dealers can effectively communicate the different offerings and other value additions rendered in the automobiles to the consumers in an enhanced fashion. Along with internet the telephone communication also appears to have rendered high amount of effectiveness in the dealer ship functions related to sales of new and used cars to the consumers. In total the internet and telephone communication media has helped to increase the sales of automobiles by around 9 percent during the 2009 to 2010 period. Thus the automobile dealers tend to enhance their relationship with the consumers in an effective fashion with the help of internet and telecommunication media (Mintel Group Limited; Plunkett, 2006). Again the use of internet as a communication tool used by car dealerships helps in retaining a large pool of customers.