The Importance of Marketing in the Twenty-First Century Essay

The Importance of Marketing in the Twenty-First one C - Essay ExampleThis will be explained better with the help of material available in text intelligence books such as the one written by Baines, Fill and Page (2008) and a few concepts from another(prenominal) books such as Principles of Marketing by Philip Kotler and Gary Armstrong.Pepsi is a carbonated drink that was developed in the joined States of America as Brads drink in 1898 and in its existence, of more than a nose candy it changed its name twice. First change resulted in Pepsi Cola and then finally Pepsi. The trademark received mention in 1902. There have been various Pepsi variants produced over the years, as will be discussed shortly. Many changes in the marketing strategy have taken place from the very beginning including in the change of its logotype design. Currently, Pepsi has a share of 43.9% in the beverage industry in the USA.As explained by Philip Kotler, in his book Marketing Principles, marketing environm ent is a set of conditions that either directly or indirectly pretend the performance of a brand or a result. These include various factors such as authorities regulation, culture, social factors and many others. Pepsi is a global product that is marketed throughout the world. Though it does not change its product but does alter other marketing strategies. It is important to discuss two factors here. Firstly, due to increased consumer guard and awareness amongst individuals, Pepsi had to become more conscious about its products ingredients and other related fibre measures with respect to that. Another aspect of the environment is the competition that they face. The fiercest competition comes from the side of Coca Cola. Although, it is more valuable but still it is the second largest carbonated beverage with a market share of nearly 30.9% in USA. Other competition comes from Nestle fresh juices and now also Red Bull. However, they are not that dummy up behind.Some people have a perception that established brands such as Pepsi do